Why Branding is More Important Than Ever

Richard A Meyer
2 min readMay 28


Consumers still pay attention to branding. A study by Nielsen found that 66% of consumers are willing to pay more for a product from a brand they trust. Additionally, 72% of consumers say a brand’s reputation is essential to their decision-making process.

There are several reasons why consumers pay attention to branding. First, brands can provide a sense of trust and reliability. When consumers know and trust a brand, they are more likely to buy its products. Second, brands can help consumers make decisions. When there are a lot of similar products on the market, it cannot be easy to know which one to choose. A strong brand can help consumers narrow their options and decide. Third, brands can create an emotional connection with consumers. When consumers feel connected to a brand, they are more likely to be loyal.

In today’s competitive marketplace, branding is more important than ever. Brands that can create a strong sense of trust, reliability, and emotional connection with consumers will be more successful than those that do not.

Tips for creating a strong brand:

By following these tips, you can create a strong brand that will help you succeed in the marketplace but avoid these branding mistakes:

Here are some tips for avoiding branding mistakes:

Originally published at https://www.newmediaandmarketing.com on May 28, 2023.



Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile


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