Why Customer Insights Matter for Marketers

Customer insights have become a pivotal resource for top-performing marketing organizations. A recent study underscores the divide between leaders and laggards in the marketing world: 86% of top-performing organizations report a shared understanding of the customer across teams, compared to just 63% of lagging marketers. Similarly, 82% of high-achievers regularly leverage customer insights, while only 56% of their peers can say the same. This gap sheds light on how deeply customer insights shape marketing success-and what trailing marketers need to do to keep up.

Why Customer Insights Are Key to Marketing Success

How Leading Marketers Invest in and Utilize Customer Insights

The Business Impact of a Customer-First Approach

The disparity in customer insight utilization between leading and lagging marketers speaks volumes about its business impact. With customer expectations evolving rapidly, the brands that win are those that not only know their audience but act on this knowledge daily. Here’s how investing in customer insights pays off:

• Enhanced Customer Loyalty: Customers who feel understood are likelier to stay loyal to a brand. By using insights to meet customers’…