Why PC sales, including the Mac, are stalling

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We have too many statistics in our news. Too many new stories promote numbers, but few actually have the business skills to give insights to the numbers.

Recently is was reported that PC sales are still flat and even Mac sales are cooling off. It was thought that Windows 10 would help light a fire in the PC market, but the fact is that people don’t need a new PC to check email and surf the web. A tablet, usually an iPad will do just fine for a majority of things we want to do online and after spending all day with our smart phones and work PC’s why in the world would you want to come home and use a PC?

First, let’s make one thing clear; the vast majority of eCommerce orders are done on a PC not an iPad or smart phone.

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Why? Several reasons, including privacy concerns, wanting to look at options on a bigger screen and having personal information propagated via embedded PC apps. However, the most popular tasks for consumers is to check email and use social media, all of which can be done very easily on an iPad.

Then there is time, which is the new consumer currency. Nielsen continues to show that people multitask while watching TV (thank God for commercials) and tablets or laptops fill that need nicely.

Microsoft and even Apple have not given consumers a real reason why they need a desktop. Even though I have an iMac I find that more and more I am using my MacBook Air instead.

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As more consumers make the Internet part of their lives they are sending a message to advertisers; leave us the hell alone. Over 200 million ad blockers have been downloaded and they are coming in force to the mobile web soon. PC sales are going to stay flat for consumers, but business will need to upgrade to replace aging bulky desktops.

Consumers want to be connected and they want to be connected wherever they are. Intel’s stock is declining and PC makers are in trouble. That trend won’t change.

Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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