Have brands become less relevant?

Richard A Meyer
2 min readNov 3, 2023

In an era where consumer preferences and behaviors are constantly evolving, it’s crucial to examine the relevance of brands in today’s market. Are brands still important to consumers, or has the explosion of information and options diluted their impact?

To explore this, we must consider the multifaceted role of a brand. Initially, brands served as a guarantee of quality, signaling a standard to consumers…

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile